TASKWORLD

Taskworld was my first startup experience, and looking back, it played a huge role in shaping my career. I started as a visual designer, working closely with marketing to build the brand identity. My work mainly involved designing banners, illustrations, and other visual assets to establish a strong and consistent look for Taskworld.

Eventually, I transitioned into web design, focusing on the marketing website. This was a turning point because I got hands-on experience with A/B testing and conversion funnels, learning how to optimize the site for better engagement and user acquisition.

One of the most significant projects I worked on was motion graphic design. I was the sole designer handling everything—from storyboarding and composition to content creation. It was a massive responsibility, but it taught me a lot about storytelling and structuring complex ideas into engaging visuals.

Later on, I got the opportunity to move into the product team and work on the actual software. This was when I started learning about UI/UX and product design, collaborating with the team to improve the product. Over time, I fully transitioned into a product design role, working closely with highly skilled POs, PMs, and UX designers.

As the Product Design for Taskworld, I was responsible for:

• ✅ Conducting competitor researches
• ✅ UX/UI on all funnels across Taskworld
• ✅ Interaction designs

One of the biggest challenges we faced was tackling specific use cases for project management software. The industry is highly competitive, and we wanted to tailor Taskworld to help project managers in large organizations. However, as we scaled, we realized the difficulty of expanding the product beyond our core audience due to limited resources.

As we worked on refining Taskworld, conducting user interviews became a crucial part of our process. We needed to deeply understand how project managers and teams used our platform, especially in large organizations with complex workflows. Crafting the right UX interview questions was essential—we focused on open-ended questions that uncovered pain points, decision-making processes, and how teams adapted to different project management tools. Rather than just asking about feature requests, we aimed to extract real behavioral insights, such as how teams handled task dependencies, collaboration bottlenecks, and notification fatigue. These interviews not only guided our design decisions but also helped us shape a more user-centric roadmap, ensuring that we weren't just following competitor trends but actually solving real problems.

One of the key challenges in designing for Taskworld was benchmarking against major competitors like Asana, ClickUp, and Trello. The project management space is extremely competitive, and each platform had its own strengths. We conducted competitor research to analyze how they approached task management, collaboration, and enterprise scalability. This helped us identify both gaps and opportunities—where we could offer something unique while ensuring Taskworld remained familiar and intuitive for users switching from other tools.

We analyzed platforms like Asana, ClickUp, and Trello, studying their strengths, weaknesses, and how they catered to different user segments. The goal wasn't just to replicate features but to identify gaps and opportunities—where Taskworld could provide a more intuitive, scalable, and team-friendly experience. We compared task hierarchies, automation, permission controls, and collaboration flows, ensuring that our solutions aligned with industry standards while offering unique value. This research helped us refine our core differentiators, balancing enterprise-level needs with usability, and ensuring that Taskworld remained competitive while staying true to its vision.

All in all, Taskworld was a huge career milestone for me. It was where I made the shift from visual design to product design, learned how to work with cross-functional teams, and understood the complexities of building and scaling a product. It was challenging, but looking back, it was one of the most rewarding experiences of my journey so far.